Daddy Yankee is herbal. At least that's what we surmise from the ingredients in the -- wait for it -- new perfume by the McCain endorser and debate moderator.
DY, coming out in March 2009, sounds like a combination between a windowsill herb garden, your grandma's moth-repelling closet liners and a nice jacket.
Or in the over-the-top language of "flavour and fragrance" makers, "sensory innovators" Givaudan, it is a “fruity marine fougére and features an opening accord of ozonic mist, apple and ginger, a heart of basil, sage and cedar, and base notes of Brazilian red wood, suede and amber."
I've never quite understood the notion of the celebrity perfume. What is it that I'm supposed to want to smell like if I say I want to smell like J.Lo? For performers, success smells like grajo from sweating like a fiend in synthetic fabrics after a sold-out performance. Yum.
Apparently, the perfume biz has become a bit like publishing -- moving from a long development process and a quest for classics with potential for long-term sales to plastering marquee names on hastily developed menjunjes set to expire when the celeb's fifteen (or thirty or 2.5) minutes do.
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